Golf: Made in Denmark a gigantic success

Made in Denmark has though out the week been on everyone´s lips. Golf and the Danish golf players have had a magnificent home ground, all players have had great applause from the Danes and spectators, and the spectators have been served world class golf.

In many ways this tournament has delivered a hole in one: The European Tour, players, spectators, volunteers, media, sponsors, partners and not to mention the organizers are very satisfied with this maiden Made in Denmark.


“We are delighted with the conditions of the golf course, the presentation of the tournament and the professionalism of the promoter in hosting their first Tour event. The large and enthusiastic support from the Danish fans has made this a great addition to the European Tour,” says Keith Waters, Chief Operating Officer and Director of international Policy, European Tour.

”I have a really good feeling about Made in Denmark. The feedback so far has only been positive. The players also back up the tournament and say it has been fantastic. It is their tournament and we have turned it into a festive celebration of golf. This tournament has contributed to brand Denmark as a golf destination,” says Lars Larsen, JYSK.

”With the 900 volunteers and the thousands of spectators we have created a tournament in Himmerland that has already impressed the players, media, sponsors, partners and the European Tour. We could not have dreamt of a better debut. This week we have put words and images to Made in Denmark and for that we are rather proud,” says Flemming Astrup, Made in Denmark.

”A festive celebration of golf in Himmerland! It has been a fantastic week here at the European Tour Made in Denmark. We have received much appreciation for our hosting in regards to the event set-up both from players, spectators and the European Tour. Golf has been in focus in Denmark and Denmark has been branded as golf nation and destination,” says Lars Lundov, CEO, Sport Event Denmark that partners the event.

“The Danish Golf Association is proud of being part of Made in Denmark. A European Tour in Denmark is a unique opportunity to brand golf in Denmark in a broader perspective than we are normally able to. With the massive media attention, the impressive numbers of spectators and the festive environment we would like to conclude that Made in Denmark has been a gigantic success,” says Morten Backhausen, CEO, The Danish Golf Association and looks forward to next year.


Spectators (preliminary): 81,000

Volunteers: 900

Accredited journalists/photographers: 150

1000 Birdie birdies (plastic ducks) for the 16th.

40.000 cups of coffee

44 km cables

2 eiderdown duvets for players making an eagle at a par 4 hole (James Morrison, Steve Webster)

1 Garia golf car for Estanislao Goya for making a hole in one

Web: <>  #madeindenmarkgolf