The IAAF/AL-Bank World Half Marathon Championships, Copenhagen 2014 has just been on the podium as the winner of the Sport Tourism Digital Marketing Award at Shannon Group European Sport Tourism Awards.
“We are proud and honored of the many prices that The IAAF/AL-Bank World Half Marathon Championships 2014 have been awarded the Sport Tourism Digital Marketing Award. This is a clear message that we together with Sport Event Denmark and Copenhagen have been game changers and created an event that brands running and Copenhagen as the City of Runners. The legacy of the World Championships is the annual Copenhagen Half Marathon which will be on September 13. We look forward to welcoming many of the participants from last year,” says Jakob Larsen, CEO, The Danish Athletic Federation.
With the award tonight the IAAF/AL-Bank World Half Marathon Championships 2014 has become the most prizewinning major, international sporting event staged in Denmark in 2014. The event has previously also won national prizes for best international sporting event in Denmark and has been awarded with the IAAF ’Athletics for A Better World-label’.
The event had been nominated in no less than four categories for the inaugural European Sport Tourism Awards. The awards aim to recognize and reward innovation and achievement in sport tourism from across Europe.
The 2015 Awards Presentation took place this evening (Thursday 14 May) in King Johns Castle, Limerick, Ireland and Frederik Munk, event manager, Sport Event Denmark received the award on behalf of The Danish Athletic Federation, Copenhagen and Sport Event Denmark.