NBA 3X to visit Denmark for the first time

It will be a historic moment when the National Basketball Association (NBA) brings its special 3-on-3 basketball and interactive fan experience, NBA 3X, to Denmark for the first time.  The event will be held in Odense Havneplads August 8-9.

NBA 3X is hosted by the city of Odense, in association with Sport Event Denmark, who has entered an agreement with the NBA that will include an additional event in the city next year.

In addition to featuring exciting NBA talent, the event in Odense will also include a competitive basketball tournament along with a wide array of free, fun interactive basketball activities for fans of all ages. “We are thrilled to be holding NBA 3X in Denmark for the first time,” said Benjamin Morel, NBA EMEA Senior Vice President & Managing Director.  “We invite fans to come to Odense to enjoy an authentic NBA experience where they can play in a competitive 3-on-3 tournament, and take in the sights and sounds of the NBA.”

NBA 3X to Include 72 Teams:

NBA 3X, the league’s global 3-on-3 basketball tournament and free interactive fan experience, will feature 72 teams comprising of three to four players in the following eight categories: Mix division – under 12 (8 teams), Boys division – under 14 (8 teams), Girls divison – under 16 (8 teams), Boys division – under 16 (8 teams), Girls division – 16 and up (8 teams), Boys division – under 18 (8 teams), Male division – open adult category (16 teams), Wheelchair divison – open category (8 teams).

“The NBA 3X in Odense for the first time  is huge!” says Lars Lundov, CEO Sport Event Denmark. “It is also great because we are talking about an NBA 3X 3-on-3 basketball tournament which can help make a foundation for the very important work to expose young people to sport.”

The Mayor of Odense, Anker Boye, thinks that NBA 3X is a good match for Odense’s transformation to becoming a city with a strong sense of community and a booming cultural scene.

“The NBA is one of the biggest brands in sports,” said Anker Boye, Mayor of Odense. “Succeeding in having them come to our city is in part the result of the large amount of work Odense puts into this specific area, but it also has to do with our close cooperation with Sport Event Denmark.”

NBA Interactive Experience and Activities:

Apart from the NBA 3X tournament at Odense Havneplads itself, the event will be  packed with everything from NBA mascot appearances, on-court contests and autograph sessions to NBA dunk team performances, music and live DJ’s, NBA merchandise giveaways, prizing and much more.

The visiting NBA talent will also stop by and say hello to the fans at a big street sport event held ahead of NBA 3X at Vollsmose Square on Friday, August 7th.

NBA 3X Schedule and Facts about Odense’s weekend of sport – August 7th, 8th and 9th, 2015

Friday August 7th at 14.30-19.00: Street sport event, Vollsmose Torv

Saturday August 8th at 10.00-19.30: NBA 3X, Odense Havn, Havnepladsen, Londongade 1

Sunday August 9th at 10.00-19.30: NBA 3X, Odense Havn, Havnepladsen, Londongade 1

Number of teams: 72

Follow NBA 3X here:

Team registration is now open!

Fans can sign up at

Fans are encouraged to register as soon as possible as spaces are limited.

For more information, please visit