Danish national federations, host cities, and Sport Event Denmark will celebrate ten years of successful cooperation in attracting and staging major international sporting events in Denmark in 2018. Sport Event Denmark has supported more than 350 events in 62 cities.
In 2008, Sport Event Denmark was established to attract and host international sporting events in Denmark as well as brand Denmark as an international sporting event nation and destination. Since then, major championships have been staged in all parts of Denmark.
“Our payoff is ‘Hosting Winners.’ In collaboration with the Danish national federations and host cities, we have created the framework for the winners on the fields, as well as both federations, cities, and Denmark have also become winners, ” says Lars Lundov, CEO, Sport Event Denmark, that can celebrate the first ten years in 2018.
“Internationally, our strategic efforts to attract and stage sporting events in Denmark have generated very positive attention. We normally talk about our event triangle. We repeatedly present the collaboration between national federations, host cities and Sport Event Denmark as the Danish model. Denmark has also moved steadily up the international rankings for sporting events. At the moment, we are no. 14,” says Lars Lundov.
This year, Denmark hosts more great events; The IIHF Ice Hockey World Championship, which will be the most significant event Denmark ever hosted with a goal of selling 300,000 tickets for the 64 matches. The championship will be staged in the Royal Arena in Copenhagen and Jyske Bank Boxen in Herning, in May.
Fyn also joins the hosting with the ITU Multisport World Championships Festival consisting of five world championships in July. Whereas Fyn is in high-speed, Aarhus has set sails for the Sailing World Championships with all the Olympic boat classes in August.
10 Year’s Facts
| År | Events | Int. tourism economic turnover / mill Euro | Estimated no. of volunteer hours at SEDK supported events | International ranking (Kilde: SportCal) |
| 2008 | 39 | 4 | Not estimated | |
| 2009 | 60 | 34 | Not estimated | |
| 2010 | 26 | 12 | 145.000 | |
| 2011 | 31 | 37 | 170.516 | |
| 2012 | 28 | 13 | Not estimated | 20 |
| 2013 | 24 | 22 | 86.620 | 18 |
| 2014 | 14 | 16 | 78.605 | 18 |
| 2015 | 38 | 27 | 167.910 | 15 |
| 2016 | 28 | 13 | 117.665 | 15 |
| 2017 | 30 | 29 | 148.226 | 14 |
| 2018+ | 22 | Upcoming events supported by Sport Event DK | ||
| I alt | 340 | Add to this number some smaller events, that Sport Event Denmark has supported but which have not been awarded to Denmark and/or not have been staged. | ||
Over the 10-year period, Sport Event Denmark together with event organizers and host cities has in average had a success rate of 80% (Awarded/bids).