175,000 spectators at the IHF Men’s World Handball Championship 2019 contributed financially to the Danish host cities Herning and Copenhagen according to an impact analysis, which has just been released.
An impact analysis made by Epinion and Visit Denmark for the Men’s World Handball Championship 2019 shows that the event generated an impressive economic surplus for Denmark and the two host cities Copenhagen and Herning. The championship secured a tourism turnover of 37 million Euro. International handball fans alone had a tourism turnover of 20 million Euro.
”The World Championship gave us an outstanding opportunity to brand handball, the host cities and Denmark as a whole. The way both the sport and community benefits from the event is truly unique and all the volunteers made it possible to lift it up to a scale never seen before in Danish handball,” says Secretary General in the Danish Handball Association, Morten Stig Christensen.
Sport Event Denmark, which works to attract, organize, and host major, international sporting events, welcomes yet another successful championship in Denmark:
“There are many interesting points in the impact analysis on the IHF Men’s World Handball Championship 2019. Besides the tremendous national and international tourism turnover, I note, among other things, that the staging and spectator experience get top marks, which we together with Copenhagen, Herning, and the Danish Handball Federation are delighted with, says Lars Lundov, director of Sport Event Denmark.
As an ongoing partner at significant handball championships in Denmark, Sport Event Denmark can thus conclude that another major sporting event takes a top position with both the Danish fans and international spectators.
Herning and Copenhagen have hosted many major international sporting events such as the IHF Women’s World Handball Championship 2015 and the EHF’s Men’s European Championship 2015. Just last year the IIHF Ice Hockey World Championship, the Sailing World Championships and the ITU Multisport Festival were staged in Denmark. In the pipeline, Denmark prepares for – among other events – the EHF Women’s European Handball Championships 2020, the UEFA EURO 2020, and the Tour de France Grand Départ 2021. All of these events generate an economic impact as well as great branding for the host cities and Denmark.