In exactly 15 months from now the best women’s handball players will excite the whole world in arenas around Scandinavia, and now the brand identity for the championship is ready for presentation.
It all begins with handball’s ability to excite. A ball caught, a pass completed, a goal scored, a game won in the last second, and then the rush of excitement.
We aim for excitement in everything we do and when we aim, we tend to hit. Our aim is steady, and our call is clear. – “AIM TO EXCITE”
That will be the official slogan accompanying the brand-new logo for the 26th IHF Women’s World Championship in handball held in Denmark, Norway and Sweden between November 30th and December 17th, 2023.
“Excitement is where handball all starts, and excitement is what makes it endure. It is at the core of every great player, in the heart of every young beginner and on the face of every spectator. And we truly are excited to welcome you all to a celebration of handball throughout Scandinavia,” says Morten Stig Christensen, President of the Danish Handball Federation.
The logo both symbolizes a handball rushing through the air into the back of the goal causing excitement. But the colors of the ball also represent the flags of the three host nations.
“It is with great excitement and proudness we are launching the logo and slogan for the 2023 IHF Women’s World Championship. Together with Sweden and Denmark we have been waiting for this milestone moment, and with the colorful logo shining upon us, it feels like the championship is just around the bend,” says Kia Haftorn Otnes, Managing Director of the Norwegian Organizing Committee.
32 teams will participate in the championship. It is foreseen to play four preliminary rounds and two main rounds in Denmark, who will also host the final weekend and the President’s Cup. Furthermore, two preliminary rounds are intended to be played in Norway and in Sweden together with one main round in each country.
“The presentation of the logo and slogan marks the official start of the Scandinavian project as host for the 2023 IHF Women’s World Championship. We are all eager to show our hospitality and together with all fans create an extraordinary atmosphere for the players and give everybody memories for life. The world of handball is welcome to Denmark, Norway, and Sweden,” says Stefan Lövgren, President OC Sweden.
The logo and the brand identity for the championship has been created by the Danish branding- and design agency Urgent.Agency, who are proud to be behind the project.
“For us, handball is more than just a sport. It is one of the few things in our everyday life that can excite an entire population and make everyone watch in breathless excitement,” says Martin Skram, Senior Strategist at Urgent.Agency.
Benjamin Wernery, Head of Design, continues: “That enthusiasm is expressed through a colorful brand universe that can live in the cities, in the arenas and on the digital platforms where fans meet.”
The President of the International Handball Federation, Dr Hassan Moustafa, adds: “The logo and slogan of the 2023 IHF Women’s World Championship capture handball perfectly well – a fast and dynamic sport full of passion and emotion, which fascinates fans all around the world. We are thrilled about the journey we are about to embark and look forward to a spectacular and exciting event. Women’s handball will certainly shine on Scandinavian soil.”
– It is always a milestone to be able to reveal an event logo. The logo will set the direction for how we communicate and brand the event. This is also the case with the logo for the Worlds in women’s handball next year, which will be staged in collaboration with Sweden, and Norway. Together, we will set new standards for the women’s handball by gathering our extensive event experience from the three federations, and Sport Event Denmark. The logo says it visually; the three countries will put the ball inside goal post of the Scandinavian collaboration,” says Lars Lundov, director of Sport Event Denmark.
Denmark hosted the IHF Women’s World Championship in 2015, while Norway organized the 1993 edition, and they were co-hosts of the 1999 tournament. It is the first time that a Women’s World Championship in handball will take place in Sweden.