Event model

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Close cooperation

In Denmark, each event is delivered through a unique and close cooperation between three
parties; Sport Event Denmark, the host city and the National Federation.

Our role in this event triangle is mainly to provide advice and financial support. The host city contributes in the areas of funding, logistical support and promotion of the
event. The national federation is responsible for all technical and commercial matters; such as ticket sales and sponsorship.

This model creates a joint team that is contributing to and taking responsibility for every aspect of the event. It keeps all three parties
actively engaged in the event from the vital bidding phase to the execution of a carefully planned, commercially viable and overall successful event.